Apple Introduces iPhone 15, With Longer Battery Life And New Charging Cord; Octavia Spencer Helps Tech Giant Highlight Its Net-Zero Climate Pledge

deadline.com:

With a video assist from Octavia Spencer, Apple execs introduced the iPhone 15, an update of their flagship product featuring improved battery life and processing power as well as a new kind of charging cord.

The tech giant rolled out the device during an annual fall product event (this year dubbed “Wonderlust”) held at its Cupertino, CA headquarters and featuring a series of green-screen-enabled video segments.

Along with touting the four new iPhone models, the 90-minute event also raised the curtain on a new version of AirPods Pro as well as Series 9 of the Apple smart watch and a number of related new features. “Today we’re pushing what people love about the iPhone even further,” CEO Tim Cook said, adding that the 15 offers features that “will make a real difference in people’s lives.” The new phone, which comes in two base models and two higher Pro ones, will be available for pre-order next week, starting at $799 and topping out at $1,199 for the largest Pro ($100 more than the 14 Pro).

In the most recent quarter ending June 30, which is typically weaker for iPhone, the device accounted for $39.7 billion in revenue, nearly half of the company’s total but below expectations and off 2% from the year-ago period.