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ANA’s SeeHer Campaign Launches Latina-Focused Storytelling Guide

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variety.com
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Katie Song The Association of National Advertisers’ SeeHer initiative has created its first #WriteHerRight storytelling guide, focused on Latinas, to be released today as part of its annual Multicultural Marketing and Diversity Conference in San Diego, Calif.The guide, developed partnership with Telemundo and NBCUniversal, is intended to be a resource to encourage authentic portrayals of Hispanic women and girls in marketing, media, advertising and entertainment.

This first #WriteHerRight guide encourages brands and content creators to help Hispanic women see themselves reflected in content.

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