Anderson .Paak has announced that he is launching his own record label, Apeshit Inc, in partnership with Universal Music.“I wanted to start a label that sets fire to a new generation of artists, who can play while performing”, he says of his vision for the new venture. “This label is going to be about passion, about feeling, about honesty.
It’s about respect for the culture and art and it’s about heart”.So that’s all positive. Although the actual inspiration for the new company seemingly came when .Paak realised that loads of new artists were talentless shitbags.“I was going to shows and realised that less and less I was seeing actual performers”, he explains.
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