Amazon Plans to Pair Black Friday Games From NBA, NFL
variety.comBrian Steinberg Senior TV Editor Can Amazon unite the NFL and the NBA for a unique business proposition? The streaming giant, which launched a new Black Friday NFL game last year — the first of its kind and an event created specifically for Amazon’s Prime Video service — will add an NBA match to the mix next year, executives disclosed Wednesday.
Amazon won the rights to stream the NFL’s “Thursday Night Football” exclusively in 2022, and last year launched a new Black Friday match aimed at assembling a large audience of fans who would be spurred to check out deals while watching a big-league sporting event.
Now Amazon will add to the frenzy with an NBA match that airs after the football is done. Amazon emerged in July as a significant rightsholder in the NBA’s newest media deal, which commences next year and also splits games among NBCUniversal and Disney.
As part of the pact, Amazon gets to stream 66 regular-season NBA games around the world, including an opening-week doubleheader.
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