Aldi boss shares insider tips on how shoppers can get the best Specialbuys

dailyrecord.co.uk:

If you've ever found yourself on a trip to Aldi, then you'll be aware just how enticing and popular the supermarket's iconic middle aisle can be.

Dubbed 'Specialbuys', the supermarket's range has garnered a massive following over the years for its massive range. From air fryers to beauty products, there is not much that the infamous aisle hasn't been known to stock.

To make sure you don't miss out, a top boss has shared some insider knowledge. Julie Ashfield, Aldi's Manging Director of Buying, explains the strategy behind selecting the products that cause a frenzy among shoppers and offers advice on how to secure the top bargains, reports WalesOnline."Our customers expect us to deliver top quality products for a fraction of the price of other retailers and our middle aisle has a reputation for providing just that," she commented. "With a wide range of products from homeware and cookware to unique gifting and toys, our Specialbuys offer customers a one-stop-shop for any need and occasion."For those looking to make the most of Aldi's Specialbuy offerings, new items hit the shelves every Thursday and Sunday in the store's central Specialbuy section.

These include a variety of must-have household goods, children's toys, and beauty essentials, all at affordable prices. These are, however, limited-edition deals and once they're gone, they're gone.