Brian Steinberg Senior TV Editor Al Michaels is going to have a voice in NBCUniversal‘s coverage of the Paris Olympics — but he perhaps won’t strike the tone that many might expect.
The veteran sportscaster will deliver personalized recaps of the media company’s coverage, all of it tailored to fans’ specific interests.
Each morning, NBC’s Peacock streaming hub will deliver a video summary of the last day of coverage, built out of clips and a high-quality AI re-creation of Michaels’ voice, which was trained using past appearances on NBC and matches his signature way of speaking. “When I was approached about this, I was skeptical but obviously curious,” said Michaels — presumably the real one — in a prepared statement. “Then I saw a demonstration detailing what they had in mind.
I said, ‘I’m in.’” NBC projects that nearly seven million personalized variations of “Your Daily Olympic Recap on Peacock” could be streamed across the U.S.
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