NFL ratings are booming in just about every timeslot this season, and Monday Night Football is no exception. It kicked off on September 12 and drew 19.8 million total viewers, its biggest audience since 2009.Now, the Disney franchise is mixing things up with an eye toward opening up even more advertising opportunities.
Two games will air at overlapping times tonight on ABC and ESPN, a twist on the back-to-back doubleheaders that aired for more than a decade in Week 1 on ESPN.The first game, on ESPN and ESPN2, will feature the Tennessee Titans and Buffalo Bills.
An hour and 15 minutes later, at 8:30 p.m. ET, the Minnesota Vikings and Philadelphia Eagles will start on ABC and ESPN+. Extensive cut-ins and periodic side-by-side displays will enable viewers to keep track during the bonanza, which promises to be more than an hour longer in the aggregate than a typical 3-hour NFL timeslot. (The popular “Manningcast” on ESPN2 is taking a break this week.)Deidra Maddock, VP of Disney Advertising Sports Brand Solutions, told Deadline in an interview that the company has been “working toward this day since we signed the agreement.” Disney, along with Paramount Global, NBCUniversal, Fox and Amazon, signed up for a record-smashing $110 billion rights deal for NFL games over the next 11 years.
As a part of the new contract, the number of annual Monday night games went from 17 to 23. (Some bear the “MNF” brand but air in different timeslots.)Maddock said Monday night games have been more than 90% sold since the upfront.
Read more on deadline.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.