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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Ad Sales Projected to Make Up 28% of Streaming Revenue by 2028, New PWC Study Finds

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variety.com

Jennifer Maas TV Business Writer Ads are about to become even more important to streaming strategies for companies including Disney, Netflix, Warner Bros.

Discovery and Amazon, according to a new study from firm PricewaterhouseCoopers. In its Global Entertainment & Media Outlook 2024-2028, PwC projects that by 2028, “advertising will make up almost 28% of all the money that streaming services make,” marking a notable increase from the 20% streaming ad sales accounted for in 2023.

The entertainment and media industry, which PwC forecasts will reach $3.4 trillion as a sector by 2028, is estimated to see global subscriptions to OTT services rise to 2.1 billion by 2028 up from 1.6 billion in 2023 — a 5.0% compound annual growth rate (CAGR).

However, the global average revenue per OTT video subscription is projected to only increase from $65.21 in 2023 to $67.66 in 2028.

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