A ‘Suits’ Reunion, Judge Judy and ‘Jury Duty’: Inside e.l.f. Cosmetics’ Splashy Super Bowl Ad
variety.comMatt Donnelly Senior Film Writer Overpriced cosmetics were put on trial this Sunday, as makeup brand e.l.f. recruited top scripted and unscripted legal stars for its 2024 Super Bowl ad.
The brand, known for capitalizing on pop culture to promote its wares, last came to the big game with comeback queen Jennifer Coolidge in a spot written by her “White Lotus” creator Mike White.
This year, they called on several alumni from the streaming megahit “Suits.” Gina Torres, Rick Hoffman and Sarah Rafferty all reprised their roles as New York City litigators, making a case against $92 foundation before a wary Judge Judy Sheindlin.
Other cameos included singer Meghan Trainor, “RuPaul’s Drag Race” star HeidiNCloset, comedian Benito Skinner and Ronald Gladden, star of the breakout reality series “Jury Duty.” “For years we’ve been leaning into emerging cultural insights to help shape e.l.f.
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