A&E and WWE are expanding their original programming partnership in a multi-year deal calling for more wrestler-themed episodes of Biography as well as new series WWE Rivals.In all, more than 130 new hours of programming will result from the teaming.
For the WWE, it extends a lucrative and mutually beneficial relationship with A&E. The cable network does not carry WWE bouts live (NBCUniversal’s USA and Peacock have the rights to weekly franchises Raw and SmackDown).
Still, themed programming enables A&E to benefit from the wrestling circuit’s popularity and ubiquity and provides WWE with yet another media home.
The results thus far have been positive. A Biography installment focused on “Stone Cold” Steve Austin last year drew 1.06 million viewers, the highest rating for the franchise in 16 years.Programming produced via the partnership will air exclusively on A&E linear and digital platforms and will be distributed worldwide by A+E Networks.Plans call for 35 new episodes of Biography: WWE Legends.
Read more on deadline.com
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