– the ‘Yellowstone’ prequel – and it delivered big and shattered all records – as both the No. 1 most watched original series premiere ever on Paramount+ and the biggest new cable premiere since 2015, with nearly five million viewers tuning into Paramount Network Sunday’s airing.
Given the tremendous viewership on Paramount Network, I’m confident our strategy of sampling on the Paramount Network will drive awareness and viewers to Paramount+.”“Getting this show out to audiences in 2021 was an epic undertaking,” David Glasser, CEO of 101 Studios, said. “We were presented with an almost impossible set of circumstances but we achieved our goal in record-breaking fashion.
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