YouTube’s Dude Perfect Scores $100 Million-Plus Investment as It Plans New Texas HQ as ‘Family-Friendly’ Entertainment Destination
variety.comTodd Spangler NY Digital Editor Dude Perfect, the five-member comedy and sports YouTube creator company, hauled in more than $100 million in growth capital from private investment firm Highmount Capital — which they plan to use to flex their brand well beyond online videos.
The companies didn’t disclose the specific dollar figure. A source familiar with the funding said the amount committed by Highmount Capital is between $100 million and $300 million.
Dude Perfect said it will use the investment to develop new projects and creative partnerships, as well as build a “robust management team to lead the group to new heights.” One of Dude Perfect’s biggest projects is its forthcoming headquarters facility in Frisco, Texas.
First announced more than a year ago, the group describes it as a combination production facility and “family-friendly” entertainment destination, comprising a retail store and new spaces for podcasts and gaming.
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