John Hopewell Chief International Correspondent YouTube Originals will launch on Nov. 18 “Behind the Beats,” a novel animated pop music anthology series produced by France’s TeamTO and 22D Music Group in partnership with France Télévisions, the French public broadcaster.
Episodes 1-4 of the novel history of pop will also debut on the YouTube Kids app, YouTube Originals Kids & Family announced on Wednesday.
YouTube and TeamTO have shared first-look images from the series in exclusivity with Variety. The deal sees YouTube launching the series worldwide but with a one-year holdback in the French language, where France Télévisions has first-window exclusivity. “This new animated musical series from TeamTO hits a sweet spot for family co-viewing, filling a gap for parents who want to watch something together with their kids that they actually will enjoy,” said Craig Hunter, global head of kids & family originals for YouTube.
Currently packing a first season of 26 five-minute episodes, “Behind the Beats” tells the story of how talented musicians with radically different styles came together to create a new genre or movement.
Read more on variety.com
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