Yahoo, McAfee Team Up to Verify Authenticity of News Images
variety.comBrian Steinberg Senior TV Editor Yahoo News is bringing in a partner to help keep misinformation at bay. The news-distribution giant, the holder of one of the most-read sites on the Internet, has struck a pact with McAfee that will utilize the latter’s deepfake-image detection technology to identify pictures and photos that may have been generated by A.I.
and potentially altered in a meaningful way. “We think it’s an incredibly important tool, and could be a key part of the ecosystem going forward,” says Matt Sanchez, president of home ecosystem and the executive who oversees Yahoo News and other key areas.
The McAfee technology identifies images that may have been produced or modified using AI, and flags them for the Yahoo News editorial standards team for review.
This team then determines whether the flagged images meet the platform’s editorial guidelines. In the past, more “guardrails” existed to prevent images from being altered, says Steve Grobman, McAfee’s chief technology officer.
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