When ‘wife guy’ celebrities like Adam Levine are caught cheating, fans take it way too personally
msn.com“wife guys”. The first came in the form of Maroon 5 frontman, Adam Levine, who was accused of cheating on his pregnant wife, supermodel Behati Prinsloo; the second involved internet personality Ned Fulmer, famously of the YouTube channel The Try Guys, who admitted to a “consensual” workplace relationship with a member of the Try Guys staff.
These two scandals – which happened only days apart – became a major moment in popular culture, in large part due to outrage from fans.
The reason for this has been put down to the personas both Levine and Fulmer had developed over the past decade. Both men, but Fulmer in particular, had built brands out of being vocal women’s rights advocates and for pushing their “wholesome” relationships with their wives.
When the scandals emerged, each man became the subject of hundreds of thousands of tweets, trended for days on social media, and remain the subject of countless think pieces, hot takes, and takedown threads.
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