Brent Lang Executive Editor of Film and MediaAdam Neumann had a vision.The WeWork co-founder wasn’t just renting temporary office space.
He was reconstructing the sense of community that had been lost by remote working and email and the other technological advances that had left people feeling more disconnected from their neighbors and colleagues.
Initially, financiers bought what Neumann was selling, with the likes of SoftBank bankrolling the company’s global expansion and sending WeWork’s valuation into the stratosphere.But as a new documentary, “WeWork: Or the Making and Breaking of a $47 Billion Unicorn,” illustrates, Neumann was undone by the punishing reality of a bottom line.
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