Watch Everton manager Sean Dyche hire Blossoms for a gorilla heist in new video for ‘What Can I Say After I’m Sorry?’

nme.com:

Blossoms have shared a new single called ‘What Can I Say After I’m Sorry?’. Watch the official video, starring Everton manager Sean Dyche, below.The song marks the Stockport band’s first release of 2024, following on from last year’s ‘To Do List (After The Breakup)’.

It was co-produced by J Lloyd of Jungle alongside Blossoms’ frequent collaborator James Skelly (The Coral).“We’ve always been big fans of Jungle so we reached out to them last year and this was the first song we worked on,” the group wrote on social media. “It came together in a few hours, we finished it off with James Skelly and we absolutely love it.”They added in a statement: “Sonically, it feels like a new avenue for the band but it still retains the core Blossoms DNA.”“Split my tea upon the floor trying to write a song revealing all/ It’s like I’m only half around and most of the time I’m feeling down/ Why do all the simple things now seem to fill my head with doubt?” frontman Tom Ogden sings on the funk-tinged track.“I don’t think I’d talk like this to anybody/ But you’re not anybody.”The single also arrives with a vintage-looking video, directed by Ogden and his brother Ewan.

It spoofs the story of an eight-foot fibreglass gorilla called Gary being stolen from a garden centre in Scotland last year.The visuals begin with Everton manager and former footballer Sean Dyche giving Blossoms some “really important” instructions before sending them out on a mission: “We’ve gotta get Gary!”The band then head out on the road in an old-school orange campervan, which ends up breaking down in the countryside.Speaking to Ogden on the phone from his mansion, Dyche says: “Listen – there’s always hiccups, there’s always problems with these things.