Warner Bros. Discovery Unveils ‘Max’: Everything Revealed at Combined HBO Max-Discovery+ Streaming Presentation (Updating Live)
variety.comJennifer Maas TV Business Writer Warner Bros. Discovery finally revealed the plans (and confirmed the long-rumored name) for its new streaming service, Max, which will combine offerings from HBO Max and Discovery+ into one product, during a splashy press presentation on the Warner Bros.
Studio lot Wednesday. The event kicked off at 10 a.m. at the iconic Burbank location, presided over by WBD CEO David Zaslav, president and CEO of global streaming and games JB Perrette, HBO and HBO Max CEO and chairman Casey Bloys (who now also has oversight of Chip and Joanna Gaines’ Magnolia Network), and U.S.
networks group chairman and chief content officer Kathleen Finch. Variety is on the scene, ready to fill you in on all the details about the new streamer, Warner Bros.
Discovery’s direct-to-consumer strategy, the future of HBO and the standalone version of Discovery+. “Max is the one to watch,” Zaslav said Wednesday, revealing the name and slogan of the merged streamer at the top of the event.
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