three pricing options to consumers: a $9.99 per month Max Ad Lite tier, a $15.99 per month Max Ad Free tier and a $19.99 Ultimate Ad Free tier, while continuing to offer a standalone version of the lower-cost Discovery+.Ahead of the launch, Warner Bros.
Discovery CEO David Zaslav said during the company’s May earning call that the company expects its streaming business in the U.S.
to reach profitability in 2023, which marked a switch up from previous guidance that anticipated the company would hit the milestone a year later. “The key here is our streaming business is no longer a bleeder,” Zaslav said during the earnings call. “It’s hard to run a business when you have a big bleeder.
And so getting this business under control, focusing on what people love to watch, how do we create content that people love?
Read more on thewrap.com
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