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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Warner Bros. Discovery CFO Says Streaming Bundles Are Not ‘Easy Thing to Pull Off’ Despite Consumer Benefit

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thewrap.com

experienced minor technical glitches in its first day of rollout, a WBD spokesperson confirmed to TheWrap that they were quickly remedied. “You must always anticipate issues on a tech rollout of this scale,” the spokesperson added.Weidenfels noted that the most evident improvements consumers will see are faster downloads and better technical stability and content discovery. “It’s day one, but so far, so good,” he said. “We’re really in the first innings where we launched the product and the basic thesis here is that we can get better engagement and a more satisfactory consumer experience with this combined portfolio.”He also acknowledged that Warner Bros Discovery is monitoring the trend of cord-cutting and decline of linear and cable TV network subscribers. “I don’t think we need to be at the leading edge of disruption here but we’re clearly monitoring what’s going on and I believe there will be an opportunity for an equilibrium where linear doesn’t go away completely but already today there are more people outside of the traditional bundle then inside the traditional bundle,” he said. “So as an industry we have to acknowledge that and we have to find a way to service with any kinds of rights and any kinds of content both of those populations.

And I think there is an equilibrium that will be beneficial and we’re thinking through all the different scenarios … there’s a lot of planning going on about how that could look for Warner Bros.

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