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ViacomCBS to Sell CNET to Red Ventures for $500 Million

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thewrap.com

announced Monday that it has sold the tech site CNET to Red Ventures in a $500 million deal.Mark Larkin, EVP and GM of CNET Media Group, and his senior team will remain with the company to continue their leadership of the CNET Media Group team following the acquisition, which is expected to close in the fourth quarter.Red Ventures, founded in 2000, is a digital marketing outfit that also operates more than 100 digital brands with more than 3,000 employees across 10 U.S.

cities, the U.K. and Brazil. The acquisition accelerates Red Ventures’ entry into new verticals, including consumer technology and gaming.Earlier this year, Time Inc.

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