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ViacomCBS Closes Deal to Sell CNET for $500 Million to Marketing Firm Red Ventures

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Todd Spangler NY Digital EditorViacomCBS is offloading CNET Media Group in a $500 million deal to digital-marketing company Red Ventures, which announced the deal Monday.Under the deal, Mark Larkin, EVP and GM of CNET Media Group, along with the unit’s senior team will remain with Red Ventures following the acquisition, expected to close in the fourth quarter of 2020.CBS acquired CNET Networks in 2008 for $1.8 billion.

In addition to the flagship CNET site, the CNET Media Group also houses brands including ZDNet, GameSpot, Metacritic, TV Guide, and Roadshow.“I believe that the combination of Red Ventures customer experience platform and CNET Media Group’s rich content and deep editorial expertise greatly benefits both our audiences and our.

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