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Univision Adds Senior-Level Ad Execs, Slates Pair Of Springtime Upfront Events

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deadline.com
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Univision has added two senior executives to its ad sales ranks ahead of a pair of upfront presentations to media buyers.The Hispanic media giant is in its first upfront sales cycle since changing hands to a consortium of investors led by former Viacom CFO Wade Davis, who now leads the company as CEO.While the format will be virtual, Univision is among the traditional players reclaiming real-estate in mid-May, the traditional berth for upfront presentations.

The company has claimed May 18 for its main presentation and has also slotted an event titled “A New Vision at Univision” for March 24.A key hire by the newly constituted company assembling its new team was Donna Speciale, a longtime sales chief at Turner and WarnerMedia.

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