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A+E Networks Launches TV’s Long Road to a New Upfront Market

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variety.com
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Brian Steinberg Senior TV EditorIn a world focused on streaming, A+E Networks isn’t turning off the traditional TV.The company, jointly owned by Walt Disney Co.

and Hearst, is placing emphasis on original TV series aimed first at linear TV, with a vow to increase original hour of programming by 50%. “Our commitment is to original content and, for us, continuing to put all of that content on linear TV first,” says Peter Olsen, executive vice president of ad sales, in an interview.The owner of the A&E, History and Lifetime cable networks, among others, is planning more than 2500 hours of new programming for the 2021-2022 TV season, including 221 original TV movies and 70 hours of documentaries.

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