Brian Steinberg Senior TV EditorTV networks are claiming victory in this year’s upfront ad-sales market, but their executives understand they may be snatching it from the jaws of defeat.CBS, NBC, Fox, Univision and some of their brethren are cheering about the upfront, when U.S.
TV networks try to sell the bulk of their ad inventory in advance of the next cycle of programming. They have some reason to do so.
By many accounts, the volume of advertising commitments they won is up over last year. Disney, for example, predicted Monday that it would take in around $9 billion in advertising for the year ahead (upfront numbers are never guaranteed, of course, as advertisers can cancel parts of their order depending on circumstances).
At the same time, the networks drove that ad cash to the bank by agreeing to smaller rate hikes — usually a flashing sign they lack some leverage in the market.
Read more on variety.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.