Jessica Shalvoy At this point, it’s no secret that what TikTok creators possess is incredibly valuable. That’s why artist and celebrity teams throughout the entertainment industry are urging their clients to join in on the frenzy.
It’s also where they’re going to find talent, like Los Angeles rock duo Loveless.Multi-instrumentalist Dylan Tirapelli-Jamail and vocalist Julian Comeau have only been together just over two years and are already reaping the rewards of their social media success.
Navigating the music industry can be a daunting task for any baby band, but not Loveless. “Honestly, it’s been kind of easy because the industry kind of ignored us,” says Comeau. “They didn’t really give a shit about us, so we just made a name for ourselves without them.” “We weren’t really navigating the industry, we were navigating social media,” adds Tirapelli-Jamail.Read more on variety.com