Todd Spangler NY Digital Editor TikTok inked a partnership with ticketing provider AXS to let users of the popular video app discover and buy tickets to live events.
The feature is going live initially in the U.S., U.K., Sweden and Australia, with additional markets to follow at an undetermined date.
Now, any certified artist on TikTok can use the in-app ticketing feature to promote their AXS live dates, according to the company.
TikTok has let users in the U.S. purchase live event tickets via a partnership with Ticketmaster since 2022, and last December expanded the Ticketmaster pact to encompass more than 20 new markets, including Canada, Mexico, the U.K., Ireland and Australia.
Read more on variety.com
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