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The Oscars Faces Another Ratings Decline as Movies Become More Niche

12.03.2021 - 22:59

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Could movies be losing their cultural cachet? The latest evidence: The Golden Globe Awards saw ratings plummet 62 percent in total viewers to just 6.91 million.

Sure, there were extenuating circumstances: The show lacked a strong lead-in; the virtual ceremony meant the glitz was dialed way down; and because of the pandemic-forced cinema closings, most of the films never had a chance to woo moviegoers in theaters.

But there's also the possibility that movies that pride themselves on being serious, cultural commentary, with only the occasional exception, no longer dominate the culture the way they once did.

The best films — the kind that now most often win Oscars — don't reach a mass market but speak to a smaller, self-selecting cognoscenti..

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