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Down, Set … Price Hike: The NFL Leverages Deals With Major Media Partners Even as Ratings Decline

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variety.com

Cynthia Littleton Business EditorThey’re on the 10-yard line.Five media giants are close to finalizing new TV deals with the NFL that will solidify the rights holders and the platforms that will showcase professional gridiron action for the coming decade.

The NFL bills will amount to steep, nearly 100% increases in some cases over the last major round of football pacts set in late 2011.The price hikes, for deals expected to run at least 10 years, come at a challenging time for four of the five companies involved.

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