The H Collective Launches AI, Web3 & Metaverse Label H3 Entertainment, Still Working On ‘Brightburn’ Sequel
deadline.comEXCLUSIVE: Brightburn producer The H Collective is launching H3 Entertainment, a company it says will look to integrate the Metaverse, Web3 and AI into a slate of films.
According to its founders, and at a time of industry sensitivity around the use of AI, the model will “respect professionals and fans while promoting responsible technology integration”.
The H-Collective’s projects to date have included 2019 horror movie Brightburn, starring Elizabeth Banks, which it produced with James Gunn and which was picked up by Screen Gems, and The Parts You Lose, starring Aaron Paul and produced by Mark Johnson.
The company tells us it intends to incorporate new technology into the production process of projects it has in development, including a sequel to horror movie Brightburn (the IP is co-owned by H Collective and fellow producer James Gunn), a TV series about the highs and lows of the crypto trend, The Classic of the Mountains and the Seas, Shadow Song, about the emigration of Jews to Shanghai during WWII, and family movie Prince Of The Seas.
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