The CW Adds Roku’s Ashley Hovey as Its First-Ever Chief Digital Officer
variety.comJennifer Maas TV Business Writer The CW network has tapped Roku exec Ashley Hovey as the broadcaster’s first-ever chief digital officer.
Per the the Nexstar-owned CW, in this new role, Hovey will be responsible for overseeing the business strategy and day-to-day operations of the network’s digital operations and OTT streaming platforms, including the CW App.
An AVOD platform, the CW App has over 92 million downloads to date and serves as home of new episodes and seasons of the CW’s primetime programs, live streaming of its sports content and on-demand library.
Hovey, who most recently served as senior director of the ad-supported business for The Roku Channel (TRC), including both on-demand and FAST channel content, will begin her duties at the CW April 17.
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