Todd Gilchrist editor If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission.
Super7 is planning two pop-up events and several exclusive product launches at San Diego Comic-Con 2024. The collectibles company, which maintains partnerships with dozens of television, film and pop culture properties, will celebrate the 50th anniversary of “Dungeons & Dragons” with an immersive space in its San Diego store from July 24 to 28.
Additionally, Super7 will host a Teenage Mutant Ninja Turtles “Mikey’s Pizza” pop-up event Friday, July 26 at TNT Pizza. Super7 has previously launched three series of Dungeons & Dragons action figures based on the iconography of the original role-playing game.
With five decades of mythology to draw upon, including the box art from the game, a 1980s animated series and Paramount Pictures’ 2023 live-action film “Dungeons & Dragons: Honor Among Thieves,” the company will offer exclusive toys, apparel and accessories out of a retail space transformed into the landscape of the franchise. “Fans will feel as though they are walking into the opening credits of the original cartoon,” Super7 CEO & Co-Founder Brian Flynn tells Variety.
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