.Hair is personal, and Chung—who founded the brand with her husband, Kent—delights when customers shower her with the same excitement they would a celebrity. (Myself included.) It wasn’t until I discovered the T3 Featherweight Stylemax hair dryer years ago, followed by and, most recently, the that doing my hair—previously a chore—became something I actually looked forward to.“At the end of the day, it’s about what can I do to make your life easier and more pleasurable—or at least, to more easily understand how to do your hair,” Chung says. “Hair is a crowning glory for women.
If your hair feels good, then you can go out and do amazing things with more confidence. It’s so gratifying.”Chung recalls a fashion designer friend of hers who’d recently brought the Airebrush on vacation. “Here’s this busy woman who can run a company, do everything, and yet she normally can’t do her hair and needs to pay someone once a week to come and do it,” she says. “And who doesn’t love their stylist, but now she knows how to do her hair thanks to this tool and feels good about it.
That kind of feedback means everything.”T3 started as a passion project, which is a big reason why the brand is celebrating its 20th anniversary this year. “Kent had his own job, and I was in medical school, so to think this would turn into a big company…we weren’t thinking that far in advance.”But it was that passion for hair, technology, and the overall beauty industry that helped Chung see it to fruition.
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