SoundCloud Selects Five Electronic DJs, Producers and Artists to Spotlight for ‘First On SoundCloud’ (EXCLUSIVE)

variety.com:

Thania Garcia SoundCloud will be supporting the careers of five up-and-coming artists with their six-month accelerator program, “First on SoundCloud.” This year’s picks are all over the map in sound, representing the striking evolution of styles that range from Brooklyn bass to Algorave, aka music created using computer code.

In tandem with Sony, SoundCloud has selected artists: wolfacejoeyy, DJ_Dave, Nitepunk, Sojabrat, and sim0ne to receive creative support from the platform’s in-house tools for music discovery.

Read more about their backgrounds below. “First on SoundCloud” was launched in 2018 and was later expanded into a year-long program in 2021 designed to work directly with each individual artist to connect them with new audiences and fortify connections with existing fans.

The program has helped launch the careers of several established acts who got their start on the platform including Kehlani, Baby Rose, Peggy Gou and Little Simz. “First on SoundCloud has always been about empowering emerging artists and fostering music discovery for our listeners,” said Emmy Lovell, global head of music at SoundCloud. “Partnering with Sony’s Audio Team is a great step in this mission.