Sony Revs Up ‘Gran Turismo’ In Latest Cannes Promo Op, Accelerates With Monaco Grand Prix
deadline.comSeveral times in recent years, Sony has used the Cannes Film Festival to promote a key upcoming title, despite the movies not officially being involved in the event — see Hotel Transylvania 3: Summer Vacation in 2018, 2017’s The Emoji Movie and 2016’s The Angry Birds Movie.
This year, the marketing team pulled out the stops for Neill Blomkamp’s Gran Turismo: The Movie, staking out prime real estate with a billboard on the Carlton Pier and then — rather than ahead of the fest as they did with the previous films — hosting a photo call with talent as the Croisette calmed down toward the end.
Although David Harbour did not make the photo call that featured Blomkamp, Orlando Bloom, Geri Halliwell Horner, Archie Madekwe and producer Asad Qizilbash, he was with the team for a stroll up the red carpet on closing night.
From there, they traveled to nearby Monaco to catch some Grand Prix action and rev the marketing machine even higher. Harbour, Bloom and Madekwe visited the Red Bull garages, the F1 paddock and posed for a photo call at the famous Fairmont hairpin.
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