Slipknot partner with ‘The Sandbox’ to create ‘KNOTVERSE’

nme.com:

Slipknot have partnered with the makers of the virtual gaming world The Sandbox to launch KNOTVERSE, billed as “a fully immersive space to host Web3 experiences” curated by Slipknot and their Knotfest brand.The long-running heavy metal band are said to be bringing their self-curated Knotfest festival brand and media site “into the metaverse” with the partnership, which they first teased last week.Establishing “a one-of-a-kind meeting place for heavy music culture in the metaverse”, KNOTVERSE will host an array of Web3 experiences such as unique NFTs, generative collections, metaverse concerts, gaming, fan and festival experiences, unique collaborations, merchandise, new music and real-life events.Set to be known as KNOTVERSE LANDS within The Sandbox‘s virtual world, Slipknot’s dedicated area will inherit Knotfest’s “dark carnival theme and integrate more than 20 years of Slipknot themes and imagery”.The team behind The Sandbox, which is described in a press release as “part-virtual real estate, part-amusement park”, will work closely with Slipknot to bring these ‘Lands’ to life within the game’s shared digital space.

Snoop Dogg, Adidas and The Walking Dead are among the artists and brands to have already established partnerships with The Sandbox.Speaking about the partnership, Slipknot’s M.

Shawn “Clown” Crahan said: “When I started playing Quake online in 1999 and Minecraft in 2011, it was another level. But at the time, I couldn’t have Sid scratching next to me, I couldn’t offer visual art to fans.

All we could do together was play the game.“But little ideas like that are not only possible now, they barely scratch the surface.