Cynthia Littleton Business EditorRon Burkle’s Yucaipa Companies has taken a significant equity stake in Steinberg Sports and Entertainment, the athlete representation and marketing firm headed by superagents Leigh Steinberg and Chris Cabott.Steinberg Sports intends to use the resources from Yucaipa to expand the scope of its content production activity as well as its marketing operations and business development initiatives.
The goal is for Steinberg Sports to tap into Yucaipa’s network of companies to fuel additional growth. Leigh Steinberg and Cabott will remain chairman and CEO, respectively, of Steinberg Sports.Burkle will join Steinberg Sports as a partner.
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