Richard Citron, aka “Rusty,” who was a marketing key to the revival of film interest in Marvel Comics properties and a personal manager for many big names, died Dec.
16 at age 68 from complications of Lewy Body Dementia.He had been living at his home in Encino until September 2021, and was then in a memory care facility in Calabasas, Calif., according to longtime friend Don Barrett.Citron started his career as a page for The David Frost Show in New York when he was 16 years old (he lied about his age to get the gig).
For that humble start, he became recognized as a leader and innovator in the global marketing of motion pictures, television, online digital media, consumer products and philanthropy.He led the team that revitalized Marvel
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