Just as President Biden’s top medical adviser Anthony Fauci is declaring that the U.S. is exiting “the full-blown pandemic phase” of Covid, three studios are hoping to lure out adult audiences, largely women who’ve been slow to return to cinemas.Further curbing Sunday business is Super Bowl, however, if older moviegoers are determined to head to the cinema this weekend, then they’ll go on Friday or Saturday as they’ve shown during previous big game frames.MGM/UAR’s Thanksgiving title, House of Gucci, remains the highest opening and movie during the pandemic for an older adult skewing title with a $14.4M 3-day and $53.5M running stateside tally.
That Ridley Scott directed movie, which was snubbed for all but one Oscar nom yesterday, pulled in 45% 18-34 and 34% over 45 in its first five days.Disney’s long-held Kenneth Branagh directed Agatha Christie 20th Century Studios adaptation, Death on the Nile, is hoping to emulate that box office trajectory, possibly even best it, with estimates ranging from $11M-$17M at 3,200 theaters including 700 PLF screens and 375 Imax auditoriums.
The movie, carrying a $90M production cost, features an all-star cast including Wonder Woman‘s Gal Gadot, Armie Hammer, Annette Bening, Russell Brand, and Branagh among others.
The movie coincidentally arrives in theaters just after Branagh’s Belfast, which is re-expanding this weekend after landing seven Oscar nominations including Best Picture.
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