Atlanta rap audience song Hip-Hop Covenant UPS Rich Homie Quan Atlanta

Rich Homie Quan brought hip-hop to its communal essence

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thefader.com

Rich Homie Quan didn’t give his mixtapes titles: he styled them into covenants with the listener. I Go In on Every Song. Still Goin In.

I Promise I Will Never Stop Going In. If You Ever Think I Will Stop Goin' in Ask RR (Royal Rich). These are promises so passionate they could never be merely rhetorical.

You can see it in how audiences would sing back the Atlanta rapper’s hits so rapturously, even the DJ had to give a little something.

After Quan’s tragic, unexpected passing last week, I did a double-take after reading that he was just 33. The rap industry eagerly eats its children, and Rich Homie Quan helped chart a new path for hip-hop during his too-few years.

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