Rebecca Minkoff New York Canada Covid-19 show innovations and Rebecca Minkoff New York Canada

Rebecca Minkoff Uses Only Fans And Augmented Reality At NYFW

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etcanada.com

When it comes to innovation in fashion, Rebecca Minkoff has committed to being on the forefront. And for a brand that has always had such a strong relationship with tech, it only made sense to connect with the designer virtually.

Minkoff caught up with ET Canada the day after her presentation at NYFW, which saw the innovator create an indoor botanical garden amid the New York cityscape.

She was able to allow a limited number of guests to view the presentation live, with COVID-19 protocols in place, including temperature checks and guest rotations.

Rebecca Minkoff is synonymous with fringe, studs and the perfect marriage of boho west-coast coast, meets edgy east coast. And while that remained tried and true at this week’s fashion show, her

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