Rich Gelfond Sachs Communacopia tv video film broadway Rich Gelfond Sachs Communacopia

PVOD For Top Studio Films Is “Failed Experiment”, Imax CEO Rich Gelfond Declares

Reading now: 400
deadline.com

Dade Hayes Finance EditorImax CEO Rich Gelfond rejects the popular notion that premium video on demand is the future for blockbuster movie releases.“PVOD is a failed experiment,” Gelfond said during an online appearance Wednesday at the Goldman Sachs Communacopia conference. “The numbers haven’t worked in a pandemic, so how would they work in a non-pandemic?”Results from PVOD releases — viewership, revenue, etc. — have not been made public, Gelfond noted, and that’s not a coincidence. “Everyone in the industry understands that for 10 years there have been different direct-to-consumer offerings,” he shrugged.

Disney earlier this month released Mulan as a premium title available only through its Disney+ streaming service. Universal, with.

Read more on deadline.com
The website starsalert.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA