Dade Hayes Finance EditorImax CEO Rich Gelfond rejects the popular notion that premium video on demand is the future for blockbuster movie releases.“PVOD is a failed experiment,” Gelfond said during an online appearance Wednesday at the Goldman Sachs Communacopia conference. “The numbers haven’t worked in a pandemic, so how would they work in a non-pandemic?”Results from PVOD releases — viewership, revenue, etc. — have not been made public, Gelfond noted, and that’s not a coincidence. “Everyone in the industry understands that for 10 years there have been different direct-to-consumer offerings,” he shrugged.
Disney earlier this month released Mulan as a premium title available only through its Disney+ streaming service. Universal, with.
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