Jill Goldsmith Co-Business EditorImax CEO Rich Gelfond anticipates streamers will become more active in exhibition as the post-COVID business shakes out and said his team is turning gray at the stress of constantly shifting release schedules — even as Deadline reports that Warner Bros.
is thinking of pushing to late December.“One of the reasons the streaming companies have resisted a theatrical run is because they didn’t want to wait for a 90-day window,” Gelfond said during a BofA virtual media conference, noting that before Martin Scorsese’s The Irishman premiered on the service, Netflix had discussions with chains about releasing the film theatrically with a shorter window.
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