Discovery is bullish on advertising after the market bottomed during the coronavirus pandemic lockdowns, withthird-quarter U.S.
ad revenue looking to be down 10 percent "or possibly less" after a 14 percent drop in the second quarter, president and CEO David Zaslav said on Thursday.
He also said the firm's upfront ad performance will be "meaningfully" outperforming the industry and mentioned that its planned, and soon-to-be-unveiled, U.S.
direct-to-consumer streaming service would include a robust lineup of original content and be part of a "global attack." Speaking during a session at the virtual Goldman Sachs Communacopia Conference, he said Discovery made "real progress" on ad rates in the upfront, which the firm has wrapped up, as it.
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