Prime Video U.K. Boss: ‘Future of Streaming is About Range and Convenience’

variety.com:

K.J. Yossman Prime Video U.K. managing director Chris Bird said “there’s never been a better time to be an audience” when asked about the saturation of streaming services available to consumers. “The breadth and selection of content available has never been more pronounced,” he said. “Everything is available all the time.

I think the future is about range and convenience. Services that can provide that will be sustainable.” Bird also pointed out how Amazon’s strategy encompassed all types of distribution, saying that via the company’s purchase of MGM they were funding movies such as “Creed III” that will be available in theaters before the film moves to the subscription-based Prime Video and eventually AVOD. “At some point down the line, ‘Creed III’ will be available freely, most likely as ad-supported,” Bird said.

Bird, who sits on the U.K.’s Creative Industries Council, added that it was important to continue investing in skills and diversity. “We’re in the golden age of film and TV production in the U.K., we’ve never done it better,” he said.

Bird was speaking on a panel about streaming at the Deloitte and Enders Media and Telecoms conference in London alongside Roku U.K.