With the popularity of women’s basketball on the rise, Prime Video and the WNBA have reached an extension of their current rights deal through the next two seasons.
Rights to the NBA and the WNBA are set to expire in 2025 and speculation has been growing about the WNBA being due for a significant hike over current rates given viewership trends.
An NCAA tournament game earlier this week featuring the University of Iowa’s Caitlin Clark and LSU’s Angel Reese drew a record audience of 12.3 million viewers.
Both players are slated to be high picks in the forthcoming WNBA draft. Financial terms of the extension were not disclosed.
Read more on deadline.com
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