Bob Iger Is ‘Bullish’ on Disney+ but ‘We Were Off’ on Pricing Strategy and Needed to Rationalize Costs
Todd Spangler NY Digital Editor Bob Iger, just over three months back as CEO of Disney, discussed major organizational changes he’s made at the company — and his optimism about making streaming, particularly Disney+, a profitable piece of the empire. “I’m generally bullish on streaming as a great consumer proposition, as a really robust platform to deliver high-quality content,” Iger said, speaking Thursday at the 2023 Morgan Stanley Technology, Media and Telecom Conference in San Francisco. But “we have to better rationalize our costs” and “obviously we have to attract more subs.” In addition, he said, “In our zeal to grow global subs, I think we were off in terms of our pricing strategy, and we’re starting to learn more about it.” Iger also said Disney overall had a “disconnect” between what it was spending on content and how it was monetizing that — and that the company needs to become “more judicious” about content investment.