‘Disney Prime’? Mouse House Mulling Membership Program Offering Perks, Discounts Across Products and Services
Todd Spangler NY Digital Editor Disney confirmed that it’s considering launching a paid membership program that would provide exclusive discounts and benefits across its entire portfolio of products and services. Details on the company’s potential membership program are sparse — right now, the initiative is at the drawing-board stage. What exactly it ends up looking like remains TBD, including what it would cost and what the specific perks would be. Disney’s goal would be to create a personalized membership program to drive attendance at theme parks, cruises and movie theaters, boost subscriptions to Disney+ and its other streaming services, and spur sales of Disney merchandise.