Keegan-Michael Key’s substitute teacher Mr. Garvey, one of the signature characters from former Comedy Central sketch series Key & Peele, has returned to the head of the class to promote Paramount+.
The streaming service has booked a 60-second spot during tomorrow’s Thanksgiving Day NFL telecast for the plug (watch it above).
The synergistic promo features Mr. Garvey atop “Paramount Mountain,” reprising the gag from the show in which he mispronounces every name on the attendance sheet, browbeating students into agreeing with his aggressive malaprops.Read more on deadline.com
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