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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Ted Sarandos Warner Bros Todd Spangler Ny Paris Olympics New York Netflix show folk wellness Videos Platform UPS Ted Sarandos Warner Bros Todd Spangler Ny Paris Olympics New York Netflix

Of Course Netflix’s Ted Sarandos Wants Streaming Rivals to Be ‘Transparent’ About Viewing Data — It Would Show His Massive Lead

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variety.com

Todd Spangler NY Digital Editor It’s good to be the king. Ted Sarandos, co-CEO of Netflix, sits atop an industry-leading paid subscriber count of nearly 280 million worldwide.

This week, Sarandos spoke at the Fast Company Innovation Festival in New York and previewed Netflix’s latest gigantic data dump on Thursday — its biannual “Engagement Report” showing views and total viewing hours for 99% of the content on the platform.

In aggregate, Netflix customers streamed 94 billion hours of programming in the first half of 2024. That’s up just a hair from 93 billion a year earlier, but it’s still up. “I don’t think we could be any more transparent than this,” Sarandos said at the conference. “I’m hoping that the other folks in the business will follow suit.” Well, no kidding.

Sarandos would love for Prime Video, Hulu, Disney+, Max or any other streamer to put numbers out revealing virtually all viewing of their users — because it would lay bare just how wide the gulf is between Netflix and anyone else.

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